industry insights
Thinking on business transformation, practice, and the Indian mid-market.
The thinking on this page comes from the Cerebratum principals — Radhika and Praveen — written from the inside of engagements, not from the outside looking in. No generic advice, no recycled frameworks. What gets published here is what we are actually working through with clients, what the market is getting wrong, and what we think is worth saying clearly. Posts are organised by practice area — use the categories to find what is most relevant to your situation.
The Job Description Nobody Rewrote in Five Years
The job description says one thing. The role, five years and several reorganisations later, does something else entirely. Nobody rewrote it because nobody was ever explicitly responsible for noticing it had drifted.
The CRM Nobody Updates: Why Systems Fail After the Training Ends
The CRM launch always looks like a success. Six months later, half the fields are empty and everyone's back on spreadsheets. The system didn't fail — the adoption did, and it failed after the training ended, not during it.
Transformation Fatigue Is Real, and It’s Not About Effort
By the third transformation programme in three years, the energy is gone — not because people are lazy, but because the first two taught them exactly how little changes when it's over.
The Sustainability Report That Never Left the Marketing Folder
A beautifully designed sustainability report that nobody in operations has seen isn't a strategy. It's a PDF waiting to be tested.
The Board Pack Is 60 Pages Long. Nobody’s Read Past Page 12.
A 60-page board pack feels like governance. It usually isn't. The real test of financial reporting isn't how much gets produced — it's how many decisions it actually changes.
Your MIS Isn’t Management Information – It’s Just Data With Better Formatting
A well-formatted monthly report isn't the same as management information. If nobody's decision changes when the numbers arrive, it's just data with a nicer layout.
Who Owns the Programme After the Consultants Leave?
A transformation programme can hit every milestone and still quietly collapse within months of the consultants leaving. Here's the question that predicts it.
The Vendor You Can’t Replace Is a Risk, Not a Relationship
A long, comfortable relationship with a single critical vendor feels like stability. It's often a concentrated risk hiding behind good service.
How to Know an Integrated Function Is Actually Working
An integrated function can look busy and still not be delivering ownership. Here are five honest signals that tell you whether it's genuinely working.