Cerebratum, meaning many trees of intelligence, has been helping organisations achieve the optimisation of the blend of creativity and scientific processes in Marketing. With many a year of experience in FMCG, IT, Consumer Durable, and other industries it brings to the table best practices of Marketing along with out-of-the-box thinking that results in effective and efficient communication.
Cerebratum has been formed by professionals who have been looking at the evolution of the marketing/business function. From the days of a typical marketing department and an external advertising agency to the present where the activities are so fragmented and external arms are so niche, that it becomes impossible to have a holistic view of the requirements. Added to the fact that getting experienced internal resources within a reasonable budget being ruled out, the benchmarks of marketing have been going down. Consultants now just give powerpoint presentations, agencies churn out supposed creatives and lower level marketing executives are expected to carry out the organisation’s goals. Cerebratum is at the centre of all 3 and provides the requisite expertise, creativity and most importantly is involved in the execution of the strategy.