The CRM launch always looks like a success. Six months later, half the fields are empty and everyone's back on spreadsheets. The system didn't fail — the adoption did, and it failed after the training ended, not during it.

Most mid-market businesses have more data than they've ever had — and it changes fewer decisions than ever. The gap usually isn't the data.

Most mid-market AI projects disappoint for the same reason: the business automated a broken process instead of fixing it first.