industry insights
Thinking on business transformation, practice, and the Indian mid-market.
The thinking on this page comes from the Cerebratum principals — Radhika B and P Kumar — written from the inside of engagements, not from the outside looking in. No generic advice, no recycled frameworks. What gets published here is what we are actually working through with clients, what the market is getting wrong, and what we think is worth saying clearly. Posts are organised by practice area — use the categories to find what is most relevant to your situation.
February 2026
Plan! Plan! Plan!
Give me six hours to chop down a tree and [...]
Match The Following!
I have sat in many meetings over many years where [...]
January 2026
The Power Of Consistency
You must have seen the ads for Mutual Funds or [...]
The Cost Of Creating A Brand Identity
Many organisations focus on the wrong things when trying to [...]
December 2025
What is effective communication?
It is wired in to the human psyche - that [...]
Marketing ‘Democracy’
You are excitedly looking at a few logo options and [...]
November 2025
Creative Fatigue
How many times would we have said or heard someone [...]
The Importance Of The Brief (Marketing Brief!)
Let's do a Christopher Nolan here - meaning let us [...]







