The job description says one thing. The role, five years and several reorganisations later, does something else entirely. Nobody rewrote it because nobody was ever explicitly responsible for noticing it had drifted.

Adding senior hires to a founder-dependent business rarely fixes the bottleneck. Without a change in decision rights, every new hire just queues at the same desk.

Most mid-market businesses can name their leadership team and their frontline staff. Almost none can name who's actually ready to lead next.