industry insights
Thinking on business transformation, practice, and the Indian mid-market.
The thinking on this page comes from the Cerebratum principals — Radhika B and P Kumar — written from the inside of engagements, not from the outside looking in. No generic advice, no recycled frameworks. What gets published here is what we are actually working through with clients, what the market is getting wrong, and what we think is worth saying clearly. Posts are organised by practice area — use the categories to find what is most relevant to your situation.
June 2026
Brand ‘Policing’
Just as there is a law and order system in [...]
The Perfect Campaign – is it a myth?
While planning is very important for communication campaigns, it is [...]
May 2026
The Age Of The ‘Outsourced CMO’!
It is a golden period to start an organisation. With [...]
‘Influencer’ Marketing
It's the age of 'influencer' marketing or so the world [...]
April 2026
What Goes In A Brand Identity
The popular perception of what goes into creating a Brand [...]
Should we ‘buy’ awards?
I mean the question itself is very uncomfortable! But you [...]
March 2026
A Case Study On Facebook Advertising
I have always been on the lookout for an ideal [...]
Beauty Is Skin Deep!
Everyone knows this. But still, everyone falls for this! Especially [...]







