It is a golden period to start an organisation. With newer and more consumer needs – both latent and felt – there are all kinds of businesses that are possible. While entry barriers across the world are easing up to start industries and organisations, the biggest problem still remains – how to reach your target audience, how to make them aware of what you are offering, and how to make them buy it.

With the rapid rise in the number, the need for quality resources – in all functions – is also going up rapidly. While that is good for the employment market, obviously what is happening is the dip in quality. Resources with inadequate experience are either jumping ship because they get to ‘head’ a function which otherwise would have taken them years or organisations want to keep ‘costs’ down and hence hiring junior resources to fulfill senior resource requirements. While the ability of a few would ensure that the new roles are handled well, a good majority would suffer from the fact that intended goals and objectives are not met due to short-term thinking.

This is true especially in Marketing where there is a need to have a resource that has the complete vision and long-term picture in mind while strategising the communication needs of the organisation. So how then will the above 2 problems get solved? They can be solved in one shot by looking at an Outsourced CMO. A person who is a consultant but behaves as the CMO of the organisation. He or she would guide the internal team (consisting of junior resources) in going about the function in a structured and systematic way. The experience and expertise of the Outsourced CMO would enable the organisation to be nimble while eliminating a lot of potential erroneous decisions starting with branding to communication.

The Outsourced CMO would perform all the functions a regular CMO would perform with the exception that they will not be full-time nor on the rolls of the organisation. It is a win-win situation for both the organisation and the Outsourced CMO. The involvement follows a front-loaded model wherein during the initial engagement the Outsourced CMO would spend a lot of time setting up systems and processes, outlining the marketing strategy, getting the branding in place, and so on. Thereafter the involvement is restricted to managing the team that is internal.