July 2021
Brand ‘Policing’
Just as there is a law and order system in [...]
The Perfect Campaign – is it a myth?
While planning is very important for communication campaigns, it is [...]
June 2021
The Age Of The ‘Outsourced CMO’!
It is a golden period to start an organisation. With [...]
‘Influencer’ Marketing
It's the age of 'influencer' marketing or so the world [...]
May 2021
What Goes In A Brand Identity
The popular perception of what goes into creating a Brand [...]
Should we ‘buy’ awards?
I mean the question itself is very uncomfortable! But you [...]
April 2021
A Case Study On Facebook Advertising
I have always been on the lookout for an ideal [...]
Beauty Is Skin Deep!
Everyone knows this. But still, everyone falls for this! Especially [...]