New Home - Outsourced Marketing, Outsourced CMO

Your One-Stop Integrated Business Solutions Partner

Empowering startups and organisations across FMCG, Food, Biotech, Chemicals & Sustainable Industries with end-to-end strategy, commercialisation, operations, and ESG solutions.

Now led by Founding Partner & Managing Director – B S Radhika, as Cerebratum expands from a marketing and strategy firm into a fully integrated business solutions company.

Cerebratum: Integrated Business Solutions for Scalable Growth

We partner with startups, established organisations, and industrial clients to deliver end-to-end business transformation — from market strategy and commercialisation to regulatory, operational, and ESG integration.

Our mission is to simplify growth by bringing every essential business function together to deliver faster scale, compliance, and sustainability.

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B S Radhika
Founding Partner & Managing Director – Business Transformation & Growth

Radhika brings over three decades of experience in building and scaling businesses across FMCG, Food, Biotech, Chemicals, and Sustainability-led industries. As the Founding Partner of Cerebratum, she is leading its evolution from a marketing and strategy advisory into a One-Stop Integrated Business Solutions Company—uniting strategy, operations, sustainability, finance, technology, communication, and capability-building under one unified ecosystem.

With a proven record in growth strategy, operational setup, commercialisation, and organisational transformation, Radhika blends strategic clarity with hands-on execution. She partners closely with leadership teams to design, build, and implement end-to-end business transformation frameworks that help organisations scale faster, stronger, and more sustainably.

Her expertise spans:

Business strategy & commercialisation
Operational setup & regulatory alignment
ESG & sustainable business planning
Marketing & communication leadership
Financial governance oversight
Digital & IT enablement
Learning and organisational capability development

Radhika’s leadership philosophy is rooted in integration—bringing together diverse expertise to solve real business challenges holistically.

Our Services

Cerebratum moves beyond the limited scope of standard business or marketing consultancy to act as a complete, end-to-end growth ecosystem. We support the entire breadth of your organisation, starting with high-level Business Strategy and Commercialisation, and grounding it in practical Operational & Regulatory excellence. Our multi-disciplinary approach integrates Financial Leadership, IT & Digital Transformation, and ESG compliance to strengthen your infrastructure, while simultaneously driving outward visibility through Marketing & Communication. By closing the loop with custom LMS & Capability Building, we ensure your workforce evolves alongside your business, delivering not just advice, but the interconnected systems, strategies, and execution required for total organisational success.

Business Strategy to Commercialisation - Strategy, GTM & growth roadmaps built for scale

Build a strategic foundation that leads to scalable, profitable growth.

We help organisations crystallise their business vision, validate product-market fit, and build clear commercialisation and market expansion roadmaps. Whether entering new markets or scaling existing ones, we integrate strategy with ground execution to accelerate adoption and revenue.

Includes: strategic planning, GTM design, market expansion, investor-ready narrative, category positioning.

What We Deliver

Business, brand & growth strategy
Product-market fit validation
Go-to-market (GTM) frameworks
Commercialisation & market expansion
Investor-ready business narrative
Pricing, positioning & category strategy
Business plans, decks & roadmaps

Outcome

A strong, aligned, investment-ready growth engine.

Setting Up Operations & Regulatory - Operational systems, SOPs & regulatory compliance

Operational excellence that powers day-to-day execution and long-term compliance.

Eco and environmental tech businesses must navigate stringent regulatory pathways, manufacturing standards, and process controls. We design and build robust operational frameworks — from SOPs and quality systems to regulatory alignment — enabling organisations to scale smoothly without compliance risk.

Includes: operational setup, SOPs, quality systems, regulatory guidance, audit readiness, compliance frameworks.

What We Deliver

Operational setup for new/existing units
SOP creation & process design
Quality management systems
Internal controls & audits
Industry-specific regulatory guidance
Compliance frameworks (FMCG, Food, Biotech, Chemicals, Manufacturing)

Outcome

A robust, compliant operational backbone for sustainable growth.

ESG & Sustainable Growth - ESG integration, reporting & sustainability-led business transformation

Future-proof your business with purposeful, measurable sustainability.

We help companies integrate ESG and sustainability into their core business model — not as a compliance requirement, but as a growth advantage. Our team builds credible ESG frameworks that align with global standards, investor expectations, and future climate goals.

Includes: ESG policy development, sustainability integration, reporting (BRSR/GRI), impact metrics, certifications.

What We Deliver

ESG strategy & policy development
Sustainability reporting & disclosures
Certifications & framework alignment (BRSR, GRI, etc.)
Impact assessment & stakeholder mapping
Carbon, climate & governance planning

Outcome

Enhanced trust, compliance, and long-term environmental & social value.

Marketing & Communication Leadership - Brand, marketing & communication leadership to amplify growth

Strategic marketing that builds brands, drives engagement & fuels revenue.

Organisations require strong communication to build trust, educate markets, and create adoption. We provide strategic brand, marketing, and communication leadership to strengthen visibility, differentiation, and engagement across stakeholders.

Includes: brand strategy, communication frameworks, digital marketing leadership, storytelling, fractional CMO support.

What We Deliver

Marketing & brand strategy
Communication & content leadership
Digital & performance frameworks
Integrated campaigns
Brand architecture & storytelling
Fractional CMO services

Outcome

A differentiated brand with measurable marketing impact.

Finance & Fractional CFO - Financial strategy, governance & CFO support for smart decisions

Financial clarity and governance that enable confident, data-led decisions.

We enable companies to build strong financial systems that support scaling, fundraising, and operational excellence. From financial planning to internal controls, we ensure organisations have the financial clarity and discipline required for strategic decision-making.

Includes: FP&A, budgeting, financial modelling, governance, compliance, investment readiness, fractional CFO services.

What We Deliver

FP&A, budgeting & forecasting
Scenario planning & modelling
Financial governance & compliance
Internal controls & reporting
Investment readiness & fundraising support
Fractional CFO leadership

Outcome

Financial health, compliance, and strategic clarity.

IT & Digital Transformation - Digital systems, automation & technology integration for efficiency

Technology that accelerates productivity, transparency & decision-making.

Companies increasingly rely on data, automation, and digital workflows. We help businesses adopt the right technology systems — from ERP/CRM to analytics — to improve visibility, efficiency, and decision-making.

Includes: IT strategy, process automation, ERP/CRM implementation, data integration, digital governance.

What We Deliver

IT strategy & roadmap
ERP / CRM / MIS implementation
Workflow automation
Data integration & analytics
Cybersecurity & digital governance

Outcome

A digitised, efficient, insights-driven organisation.

Learning Systems & Capability Building - Learning systems & programmes to scale team capability

Building skilled, future-ready teams through structured learning ecosystems.

Environmental businesses need teams trained in sustainability, compliance, processes, and technical operations. We design, evaluate LMS systems and capability-building programs that ensure consistent performance across functions and geographies.

Includes: custom LMS evaluation, compliance training, technical modules, onboarding, continuous learning systems.

What We Deliver

Learning system design, evaluation & setup
Process training modules
Onboarding, compliance & safety training
Upskilling programmes
Continuous learning structures

Outcome

A more capable, consistent, and scalable workforce.

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Engagement Models

We offer a variety of models tailored to your business’s goals, whether you’re just starting your journey in sustainable business or you’re looking to expand your green portfolio:

Retainer Model

Designed for clients seeking ongoing strategic counsel rather than a single deliverable, the retainer model ensures the consulting team is available on-demand to provide guidance as challenges arise.

Project-Based Consulting

This model is best suited for clients with a clearly defined problem or a specific set of deliverables that need to be executed within a fixed timeframe.

Fractional Leadership

This model bridges the gap between external consulting and internal hiring by providing the client with executive-level expertise on a part-time or interim basis.

Growth Partner Model

The Growth Partner model shifts the dynamic from a vendor-client relationship to a true shared-risk alliance, where compensation is directly tied to the results achieved.

KNOW MORE

In this arrangement, the client pays a recurring monthly fee to reserve a set amount of time or access to specific expertise, allowing for greater flexibility and speed. This builds a deeper, long-term relationship where the consultants act as a sounding board for leadership, helping to navigate evolving market conditions without the administrative burden of scoping new contracts for every interaction.

KNOW MORE

Under this engagement, the scope of work, timelines, and costs are agreed upon upfront, providing the client with budget certainty and a clear “definition of done.” It is ideal for tactical initiatives—such as conducting a market audit, launching a specific product, or redesigning a workflow—where the consulting team enters to execute a distinct objective and exits once the final report or solution is handed over.

KNOW MORE

Instead of merely advising, the consultant embeds themselves directly into the client’s organization—acting as a Fractional CMO, CFO, or COO—to take ownership of a function, lead teams, and execute strategy from the inside out. It is a cost-effective solution for growing companies that require high-level leadership and operational accountability but are not yet ready to commit to the salary and equity requirements of a full-time C-suite executive.

KNOW MORE

Rather than billing strictly for time or deliverables, the consultancy’s fees are often lower upfront but supplemented by performance incentives, revenue-share agreements, or even equity stakes. This ensures complete alignment of interests, as the consulting firm is financially motivated to drive tangible outcomes—such as revenue increases or successful capital raises—making them a committed stakeholder in the client’s long-term success.

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Transforming Businesses, One Step at a Time

At Cerebratum, we believe in a holistic approach to business transformation — combining strategic insight, operational excellence, and sustainable innovation. Here’s how we work:

Understanding Your Needs

We start by understanding your unique business challenges, goals, and vision. This helps us customize our approach for your industry and business.

Designing Customized Solutions

Based on our analysis, we design a solution tailored to your needs, addressing everything from operational improvements to sustainability goals.

Implementation & Execution

We don’t just advise — we work with you to implement the solutions, ensuring every detail is executed to perfection, from market entry to supply chain optimization.

Continuous Monitoring & Refinement

Business growth and sustainability require constant monitoring. We keep track of the outcomes and refine strategies as needed to ensure you stay on course.

Why Cerebratum

Because transformation requires more than advice — it requires partnership.

Businesses grow when the right expertise, systems, and leadership come together. At Cerebratum, we bring a multi-disciplinary team spanning strategy, operations, ESG, finance, digital, marketing, and capability building — all aligned to help you scale with confidence.

A 7-Pillar Integrated Model

Unlike traditional consulting firms that work in silos, our model connects every business function to create seamless transformation — from strategy to daily operations.

Founder-Led & Execution-Driven

Our leadership is hands-on. We work with you in the trenches, ensuring strategy translates into measurable results.

Cross-Functional Senior Expertise

Our team includes specialists with deep experience across FMCG, food, biotech, chemicals, ESG, sustainability, finance, digital transformation, and more.

One Partner, End-to-End Execution

With Cerebratum, you don’t need multiple agencies, consultants, and fractional roles.

We bring everything — strategy, operations, regulatory, ESG, marketing, finance, IT, training — under one roof.

Scalable & Sustainable Approach

We design systems that keep growing after we step back.

Your business becomes stronger, faster, more compliant, and more sustainable.

Practical, Real-World Solutions

We don’t deliver PowerPoints — we deliver outcomes.

Every recommendation is actionable, grounded in industry realities, and measurable.

Customised for Your Stage of Growth

Whether you are a startup, scaling company, or established enterprise, our solutions meet you where you are — and take you where you want to be.

This is the Cerebratum Advantage: